CUSTOMER EXPERIENCE MANAGEMENT PROVIDER
This is the process companies use to monitor and track all interactions with a customer during their relationship. This information is obtained either from internal systems or from social networks. It is the discipline, methodology used to comprehensively manage a customer's cross-channel exposure, interaction and transaction with a company, product, brand or service.

Business Challenges
Complex technology ecosystem makes it difficult to build good customer experience
Organizations still separate groups like Billing, Marketing, Call Centers, Sales accounts, etc, which communicate with customer in silos
Customers nowadays expect consistent experience on different platforms
Customers nowadays expect consistent experience on different platforms
Business Challenges
Today, customers expect authentic, personalized interaction with brands – on their preferred channel – whether it is on social media platforms like Facebook, email, or even the phone.
